TRACY WILLIAMS NAMED PRESIDENT AND CEO OF FLORIDA HEALTH CARE PLANS

(Daytona Beach, Fla., April 7, 2025) – Florida Health Care Plans (FHCP), a pioneering provider of health insurance plans and comprehensive health care services since 1974, has named Tracy Williams as President and Chief Executive Officer.

FHCP, an affiliate of Florida Blue and part of the GuideWell family of health solutions companies, provides primary and multispecialty care to its members at over 30 clinical and administrative sites located throughout Brevard, Flagler, St. Johns, Seminole, and Volusia Counties. 

Williams, who has been serving as Interim President and CEO since December 2024, succeeds Steven Blumberg, who, with our well wishes, will be continuing his personal leave. Before transitioning to FHCP, Williams oversaw operations and performance for several GuideWell entities with primary and multispecialty care clinics in Florida.

“Tracy is a visionary leader with a unique blend of clinical expertise and business acumen, and someone who has a genuine passion for enhancing patient experiences and outcomes,” said Jim Boyman, vice president, GuideWell Health, who also serves as chair of FHCP’s board of directors. “Her broad experience as a health care administrator and clinician will be invaluable in leading FHCP as they continue to deliver high-quality, patient-centered care to members.”

Prior to joining GuideWell in 2020, Williams held senior executive roles at Ascension St. Vincent’s Florida in the Jacksonville area, including President, St. Vincent’s Medical Center Southside, and Chief Operating Officer for St. Vincent’s Healthcare, Acute Care Division. She began her 20-plus year health care career as a physical therapist.

“It’s a privilege to continue working with FHCP and witnessing first-hand the meaningful work being done every day throughout the organization,” said Williams. “The entire leadership team is committed to operating with excellence. I am grateful for the opportunity and look forward to working more closely with our staff medical providers and exceptional care teams to ensure continued delivery of high-quality healthcare to our members.”

A member of the American College of Healthcare Executives and Medical Group Management Association, Williams earned Master of Health Administration and Master of Physical Therapy degrees from the University of North Florida, where she also obtained a B.S. degree in Sports Medicine-Athletic Training. She serves on several nonprofit boards and actively volunteers in the community.

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About Florida Health Care Plans
Founded in 1974, Florida Health Care Plans (FHCP) is a pioneering provider of health insurance plans and comprehensive health care services available to individuals, families, employers, and Medicare-eligible individuals. 

Headquartered in Daytona Beach, FHCP was the first federally qualified Health Maintenance Organization (HMO) in Florida and the second federally qualified HMO in the Nation. As a community-based healthcare provider, FHCP offers members access to primary and multispecialty care, on-site pharmacies and labs, radiology, ultrasound, and other services at its integrated care centers located throughout Brevard, Flagler, St. Johns, Seminole, and Volusia Counties. 

An affiliate of Florida Blue and part of the GuideWell family of health solutions companies, FHCP carries an A+ (Superior) Financial Strength Rating from AM Best. FHCP is an independent licensee of the Blue Cross Blue Shield Association.  

For additional information, visit www.FHCP.com. For the latest news and content, visit the FHCP Newsroom and follow FHCP on Facebook, LinkedIn, Instagram @floridahealthcareplans, and X (formerly Twitter) @myFHCP.