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GuideWell and Florida Blue’s Medicare and Chief Innovation and Experience Officer Joins Coveted Lineup of Health Care Industry Leaders

By GuideWell

PUBLISHED ON April 10, 2024

Camille Harrison- GuideWell and Florida Blue’s Medicare and Chief Innovation and Experience Officer

JACKSONVILLE, Fla. – [April 10, 2024] – GuideWell Mutual Holding Corporation (GuideWell), a leading not-for-profit, policyholder-owned health solutions organization, is proud to announce that Camille Harrison, GuideWell and Florida Blue’s Medicare and Chief Innovation and Experience Officer was recognized by Modern Healthcare as one of the Innovators for 2024. The profiles of the honorees are featured in the April 8, 2024 issue of MH magazine and online at

Modern Healthcare’s Innovators Awards and recognition program celebrates leaders and organizations driving innovation that improves care, achieves measurable results, and contributes to the clinical and financial goals of the organization.

“The role of innovation has always been paramount in health care, and our 2024 honorees as top innovators are driving real change in the industry,” said Mary Ellen Podmolik, editor in chief of Modern Healthcare. “The wide variety of projects underway by these executives and organizations demonstrates a dedication to tackling the ‘what ifs’ that can improve the delivery of health care and improve communities and the patient experience.”

In addition to overseeing Florida Blue’s Medicare business, Harrison is responsible for GuideWell Innovation and leads GuideWell and Florida Blue’s customer experience and digital efforts. She is leading the implementation of a new digital operating model which will enable at-scale digital transformation. Additionally, Harrison leads efforts to establish enterprise-wide metrics and analytics to better understand customer loyalty and develop a common approach for executing work across the organization. Within GuideWell Innovation, the enterprise’s customer experience innovation hub, she plays a critical role in addressing important company challenges by identifying and delivering strategic, innovative solutions that help the enterprise better serve its members and communities.

“It’s truly an honor to be recognized among some of the health care industry’s brightest minds who are creating impact to make health care more affordable, equitable and attainable,” said Harrison. “I am vested in continuing our organization’s mission of helping people and communities achieve better health. 
This recognition represents the efforts of many team members across our GuideWell family of companies who don’t simply accept the status quo. They continuously push boundaries to generate creative solutions to reimagine better health care solutions for our members and patients.”


About GuideWell
GuideWell comprises Florida’s Blue Cross Blue Shield plan, Florida Blue, which is the leading health insurer in Florida; Triple-S Management, Puerto Rico’s Blue Cross Blue Shield plan and a leading health care services company on the island; GuideWell Health, a portfolio of clinical delivery organizations; PopHealthCare and its value-based national medical group Emcara Health; GuideWell Source, which provides administrative services to federal health care programs; and WebTPA, a market leading administrator of self-funded employer health plans. The company holds majority or significant interests in a range of health solutions companies including Lucet, a behavioral health care company that provides technology-enabled support to payers, providers, and health plan members. Through a joint venture with Keralty, a multinational health business group with more than 40 years of global experience, GuideWell is expanding care delivery across Florida through more than 50 Sanitas direct care delivery locations.

GuideWell serves 38.5 million people across 50 states, Puerto Rico and the U.S. Virgin Islands, including more than 6 million individuals in Florida.

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