Who We Are


A family of forward thinking companies

GuideWell and its family of forward-thinking companies are focused on helping people and communities achieve better health and are at the forefront in the transformation of health care. The not-for- profit mutual holding company includes Florida Blue, GuideWell Connect, GuideWell Health and Diversified Service Options, Inc.

Our approach

We apply our deep knowledge, intimate relationships, and broad view of the health care continuum and the different consumers who use it to reimagine and reshape the system into a more integral and useful part of people’s everyday lives.

Dedicated to its mission of helping people and communities achieve better health, GuideWell is at the forefront of the evolution of health care, forging ahead by innovating, collaborating and advocating for better health care. We help people make sense of this new world by forming an integrated ecosystem of products and services and ensuring they get the best experience. We’re always building and refining to drive higher efficiency and exceptional care throughout the system.

What we believe in

  • Innovation in health and health care to accelerate change for better outcomes
  • Transformation in the delivery of health care through new ways to access and experience care
  • Consumerism can empower people to take charge of their health and health care

What we do

Through our family of forward-thinking companies and our foundation, GuideWell touches the lives of over 15 million healthcare consumers and interacts with nearly 500 nonprofit relationships to fulfill our mission of helping people and communities achieve better health. We are improving the cost, quality, and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to people’s everyday lives.