marketing strategy

How to Consumer Series: Making the Right Offer

With Mark Stryker, GuideWell Connect Chief Financial and Business Development Officer

In year two of the health insurance marketplace, consumers realize they have more options as more carriers enter the market. Yet our own Mark Stryker observed that most were reluctant to rush in and make a selection at the start of 2015’s Open Enrollment. In our second installment of “How to Consumer,” Mark divulges what any marketing executive needs to know to make the right offer to the right consumer target in this highly competitive environment.

 

Start with your Value Proposition