marketing str

How to Consumer: Personalizing your Brand [Podcast]

An Interview with Mark Stryker by Kate Warnock

According to Mark Stryker, GuideWell Connect’s Chief Business Development Officer, the worst marketing approach a Brand can deploy is to try to be all things to all people. Not only is it “physically impossible,” Stryker suggests it could be the fastest way for your Brand to lose its competitive edge – and for consumers to smell a fake. The smarter way to connect with consumers begins with knowing the audience segment that is the best fit for your products, then personalizing that segment’s experience with your Brand through the entire sales funnel and beyond. In our “How to Consumer” podcast episode, Mark takes a strategic look at personalization, and how Brands can clear the legacy-system hurdle with pin-point investments for a 360 degree view of their members.